Imperfect Foods isn' t the only company dealing with the problem of food waste. An advertising company, Marcel Worldwide, started a unique advertising campaign in Europe called Inglorious Fruits & Vegetables. Its aim was to raise awareness about the link between food waste and climate change. It featured clever posters that used clear and colorful photos of ugly - looking fruits and vegetables. The photos were combined with catchy headlines and a little humor to educate everyday customers.

不完美食物並不是唯一一家處理食物浪費問題的公司。一家廣告公司 ─ 「馬塞爾全球」 ─ 在歐洲發起了一場叫做「不體面的蔬果」的獨特宣傳活動。它的目的是提高人們對於食物浪費與氣候變遷關聯性的認知。它以巧妙的海報為特色,使用清晰多彩的醜蔬果照片。這些照片與朗朗上口的標題和一點幽默相結合,以教育日常消費者。

生活必備字詞:
raise awareness about / of. . .   提高  ∕  喚起關於. . . 的意識
The plan is to raise awareness about the lack of drinkable water in the world.
headline n. 新聞標題(常用複數)
humor n. 幽默

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本文節錄自《常春藤生活英語》雜誌,完整內容請見十二月號。

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