壹蘋派生活美語　不容小覷的迷因威力

　　It should come as no surprise that companies around the world see memes as a valuable tool for reaching consumers. After all, what could be better for brand recognition than a funny meme that connects with a product and goes viral? However, creating a successful meme isn’t easy to pull off, and one that misses the mark can damage a company’s image rather than improve it.

　　世界各地的公司都將迷因視為觸及消費者的寶貴工具，這並不令人意外。畢竟，還有什麼比一個與產品相關且爆紅的有趣迷因更能提升品牌識別度的呢？然而，創造一個成功的迷因並非容易達成的事，一個失敗的迷因會損害公司形象，而不是加以提升。

生活必備字詞：

consumer　n. 消費者

recognition　n. 辨識，辨認

brand recognition　　品牌識別度

product　n. 產品

miss the mark　　沒成功；沒達到目的

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本文節錄自《常春藤生活英語》雜誌，完整內容請見五月號。

 

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