Shoppers consider scented stores to be fancy. Thus, they are more willing to buy products in such scented spaces and even spend more money than usual. Many successful businesses take advantage of the strategy of scent marketing. The famous Japanese brand MUJI, for example, sells aroma diffusers in its shops and uses their good smells to create a pleasing environment for customers. Another famous example is Apple. The technology company worked with a perfumer to create its own signature scent, which expressed the lively and modern image of the brand. If you want to start a business that impresses people, why not try scent marketing?
顧客認為有香味的店家很高檔。因此，他們更願意在如此芬芳的空間購買產品，甚至會比平常花更多的錢。很多成功的企業利用嗅覺行銷的策略。例如，知名日本品牌無印良品在店內販售擴香器，利用其香味為顧客創造令人愉悅的環境。另一個著名的例子是蘋果公司。該科技公司和一位調香師合作產出自己的標誌性香味，它傳達了該品牌充滿活力又現代的形象。如果你也想開一間令人印象深刻的公司，何不試試看嗅覺行銷呢？
生活必備字詞：
fancy a. 高級的，昂貴的
be willing to V 願意做……
impress vt. 使……印象深刻
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本文節錄自《常春藤生活英語》雜誌，完整內容請見十一月號。
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