In 1999, two brothers in the United Kingdom created a brand that would change the plush toy market around the world. Thomas and William Gatacre of London had a dream to bring creativity and innovation to the world of play. When they founded Jellycat, they set out to improve both the charm and quality of the toy industry. The brand’s eventual global popularity shows just how successful their mission was. The name “Jellycat” came from Thomas’s son. He loved both jelly and cats and thought it would be fun to combine them. The brand’s logo features a cat wearing an orange jelly hat. This image perfectly shows the creative nature of these soft toys.
1999 年,一對兄弟在英國創立了一個品牌,改變了全球的絨毛玩具市場。托馬斯.加塔克和威廉.加塔克夢想著將創意與創新帶入遊戲的世界。他們創辦 Jellycat 時,立志要提升玩具產業的魅力與品質。該品牌最終在全球的受歡迎程度證明了他們的使命是多麼成功。「Jellycat」這個名字來自托馬斯的兒子。他既喜歡果凍(jelly),又喜歡貓(cat),覺得把兩者結合會很有趣。該品牌的商標是一隻戴著橘色果凍帽子的貓。這個圖像完美展現了這些絨毛玩具的創意本質。
生活必備字詞:
charm n. 魅力,吸引力
mission n. 使命,天職
creative a. 有創意的
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本文節錄自《常春藤生活英語》雜誌,完整內容請見十二月號。
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