Have you noticed that your social media feeds have grown quieter lately? People are sharing fewer photos and status updates than they did before. Posting ennui—the feeling that posting has become boring and stressful—has spread worldwide. We might be heading toward “posting zero,” a point at which ordinary users stop sharing things on social media as they grow tired of constant noise and exposure. Part of this shift comes from changes in how social media platforms operate. Today, when users open most apps, they are immediately flooded with targeted ads, while personal posts are often buried beneath waves of content.

  你有注意到最近你的社群動態變安靜了嗎?人們比以前更少分享照片和狀態更新了。貼文倦怠 —— 一種覺得發文變得枯燥乏味且充滿壓力的感覺 —— 已經蔓延到世界各地。我們或許正走向「零貼文」時代,一個一般用戶因厭倦了持續不斷的噪音和曝光而停止在社群媒體上分享內容的階段。這種轉變部分源自於社群媒體平臺如何改變其運作方式。如今,用戶打開大多數應用程式時,會立即收到大量的定向廣告,而個人貼文往往被淹沒在大量的內容之中。


生活必備字詞:

status n.(社群媒體上的)狀態

exposure n.(在媒體、電視等)曝光

be flooded with...  收到大量的……

content n.(文章、網路等的)內容(不可數)


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本文節錄自《常春藤生活英語》雜誌,完整內容請見五月號。

 

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